hi, i’m james gutschow.
A digital native with a background in high-level creative project management, strategic direction, and capturing the moment within collegiate athletics.
2021
EDUCATION
EDUCATION
Have camera, will travel.
In my nearly eight years covering the Dukes, I’ve seen, shot, and learned a lot. Since joining the Creative Services team full-time in 2021, I’ve overseen a student/part-time staff as large as thirty, building a team capable of telling the best stories for our student-athletes and their teams.
2021
SCHOOL OF COMMUNICATIONS // SPORTS COMMUNICATIONS
MINOR // JAMES MADISON UNIVERSITY
WORK EXPERIENCE
WORK EXPERIENCE
2021-PRES
SCHOOL OF MEDIA ARTS & DESIGN // DIGITAL VIDEO & CINEMA
B.S. // JAMES MADISON UNIVERSITY
ASSOCIATE DIRECTOR OF VIDEO CONTENT & VIDEO BOARDS
JAMES MADISON UNIVERSITY // ATHLETICS CREATIVE SERVICES
Assumed additional responsibilities for all video content, events coverage, and team administrative needs in absence of co-lead. (OCT ’21- MAR ’22, AUG ’24 – PRES)
This Fall, the unit maintained 100% Fall home events coverage, adding regular practice coverage, despite being understaffed.
Oversaw the Creative Video Intern, all paid student staff, and all volunteer/practicum students, at times managing a team of thirty personnel
Developed content plans, shot, and edited content for all 18 varsity programs and the overall department, collaborating as needed with creative and external operations staff, coaches, student-athletes, and University partners, striving to maintain a high level of brand consistency across the board.
Shot and created content for use in each athletics venue with displays, to include but not limited to intro videos, highlights, hypes, features, fan engagement pieces, working closely with the Daktronics Event Producer to execute high level content, helping to create an engaging fan experience for gameday patrons
Maintained all department equipment, including cameras, lenses, computers, servers, and software. Served as the main point of contact for the infrastructure upgrade for new production server and 10Gb network system.
2018-PRES
EVENT PRODUCTION STAFF
DAKTRONICS // HARRISONBURG, VA
Worked in a variety of roles assisting with the live production of in-venue shows at James Madison University. Roles include: directing, replay operation, camera operation, and graphic creation. Experience with Basketball, Football, and University Events (Commencement/Annual Marching Band Competition).