2020 JMU FUNDRAISING | DUKES UNITE

In order to help offset costs Incurred due to the COVID-19 Pandemic, JMU Athletics launched the Dukes United Campaign to help raise money for the department. For this campaign, I was responsible for custom graphics used in the launch video.

The Project

For this project, I was responsible for two feature graphics for the launch video, and one end tag to be used on campaign videos.

Feature Photo Graphic

this graphic was used to CREATIVELY showcase JMU’s fantastic Athletics Support FACILITIES and departments that are available for the student athletes. To create this graphic, I took created polaroid-esqe frames for each photo and animated thier positions in 3D Space to toss them onto the screen. In addition to the MANIPULATION of the photos in 3D space, I also manipulated the lights within after effects to create extra depth and shadows and highlight each location as the photos fell into place.

Integrated Health & Sports Performance Graphic

This graphic was used to give viewers a way to visually read the names of the departments that make up the Integrated HEath & Sports Performance Team at JMU. This graphic utilizes the text animations found in the 2020-21 Motion GRaphics to bring text on screen and custom flares built in optical flares to provide subtle movement while giving the viewer long enough to read what is on the screen as it is spoken about in a voice over.