2020 JMAs Rebrand

This year I worked to completely overhaul the JMU Athletics award show look. The entire project was updated to feature new Lower 3rds, new transitions, along with new nominee and award winner graphics that are used in both online content (social and web) and in-venue at the banquet.

Final Products

The Project

Throughout the entire project, the two primary colors are JMU’s feature colors Purple and Gold along with other complementary colors from the branding guide. The backgrounds are composed of custom gold particles, a sourced set of falling gold lines, and a some lights produced by Optical Flares. Each gold element features a fluid gold fabric texture that was wrapped around each object in After Effects. The nominee graphics feature a large slot for the video of the nominee, along with the same gold treatment on the on the sport and nominee name. Transitions between all of these elements are utilized with flares created with Optical Flares.