Getting Involved // Campaigns from the Valley
A collection of campaigns and initiatives that I have provided content for.
2024 // Diggin’ Dukes // JMU Duke Club
During the Fall of 2024, the team was tasked with creating a campaign of videos to help gather support for the second annual Diggin’ Dukes campaign, a competitive day of giving where supporters can give directly to a fund or team of their choice, supporting JMU Athletics as a whole. I was responsible for shooting with administrators, coaches, and student-athletes, along with creating custom graphics for each video, and a branded end card.
2021 // Dukes Rise // JMU Duke Club
Following the announcement of JMU’s intent to join the Sun Belt Conference, the Duke Club launched the Dukes Rise campaign. I worked with the Duke Club staff to shoot with key staff, create animated graphics and charts, creating a compelling launch video.
2024 // A new approach - JMU Athletics launches Honors1
During the Fall of 2024, I was tasked with creating a video to announce the Dukes’ new NIL platform - Honors1. This video was used across JMU’s social platforms and is also included on the Honors1 landing page. This project also included custom animation work for the new Honors1 logo, featured to the left.
Older Campaigns
Click on the images below to take a look at other campaigns and initiatives I’ve worked on.
